Riese & Müller describes this as follows: “Today, we are already working on the mobility of tomorrow and thus bear responsibility for a future worth living. In doing so, we are remaining true to ourselves – in a fast-growing market. We ask the question: How we can rethink the conventional? We have already taken the first steps towards achieving this ambition. Now the aim is to find new solutions to increasing requirements and to meet the demands of the market. Here, we need to rethink the usual and invite others to venture down new paths together with us”. Riese & Müller aims to be the most sustainable company in the e-bike industry by 2025.